A strong trademark is a valuable asset that may help a business improve its reputation and influence customer behavior. When designing branding for a product or service, firms must consider not just the trademark’s commercial appeal but also the amount of legal protection it will get based on a notion known as “trademark distinctiveness. This … Read more

According to the World Intellectual Property Organization (WIPO), the United Arab Emirates has signed the Madrid Protocol, which will take effect on December 28, 2021. The UAE joins the International trademark registration system as a result of this. The international System allows an applicant to acquire trademark protection in the UAE and other member nations … Read more

Experts on branding often advise entrepreneurs to choose brand names that describe products and services they’re offering. However, from a legal perspective, they are not likely to receive trademark protection under UAE legislation.  Tips to Choose a Name to Trademark in UAE If you are having trouble landing on a great brand name to trademark, these … Read more

Trademark law protects distinctive trademarks. The distinctiveness of a trademark or brand name relates to how readily consumers connect it with the goods it represents. Strong trademarks are distinctive brand name . The stronger a trademark, the more likely it is to be registered and the more protection it will get from the courts. It’s … Read more

On April 11, 2021, the UAE Ministry of Economy’s Trademarks and Copyright Works Department released an official notice (“the notification”) announcing certain modifications to the process of registering a trademark in the United Arab Emirates (UAE). The announcement came at an appropriate moment, mainly due to the pandemic, and have given relaxation to the trademark … Read more

The trademark registration process in the United Arab Emirates begins with submitting a trademark application to the UAE’s Ministry of Economy. However, trademark applications are rejected frequently due to the existence of identical or confusingly similar marks. If your trademark application conflicts with those of another party, the examiner may notify you. If you do … Read more