In the United Arab Emirates or anywhere else across the globe, if you choose to not register your brand or trademark, there is a possibility that someone else will. This immediately puts the business that you are running and the products or services you’re catering at risk. Trademark registration services in UAE give your brand protection. It provides you with tools to prevent someone else from using the same or similar signs as your business and riding off its back.
If you don’t provide sufficient protection to your brand through Dubai trademark registration, there is also the possibility that someone else will prevent you from growing or expanding your business. Through brand registration, you’re within your rights to take legal action against any party that attempts to register a conflicting trademark. You'll have the right to sue anyone who operates using conflicting brands that can cause damage to your business.
As your business quickly becomes a success in the country, the trademark itself will start developing its intrinsic value. Investors of your business will assess whether you’ve taken appropriate action in protecting your brand through securing brand registration.
Brands are a vital asset. Do your research before investing your time and money in launching a new brand. Make sure that the brand fits your product/services. The more different your brand is from others in your industry the it easier is to be protected.
Reason for Company Trademark Registration in UAE
Building Value
Potential investors are always going to check if the brand of a company has been trademarked as it ensures products, services, and the company itself are protected. UAE Trademark registration won’t only increase security though. It also provides clarity during mergers or business franchising as a registered brand has an impact on the perceived value of a company.
Avoid Surprises
Changing your company’s name, especially when it already gained a following, can be a costly and difficult task. As you have most likely created an incredible reputation for the business that you are running, it’s going to take a serious amount of money and time to rebuild a brand that’s been renamed. As your name, symbol, or logo continues to be unregistered, there’s always the risk of another business registering it.
This causes a lot of difficulties not only in expanding under the current identity it has adopted but also in operating your business in its present location.
Protection
This can’t be stressed enough. It's important to make sure that your business has protection against its competition. An unauthorized party that utilizes a registered mark your company owns can be deterred when it's presented with your trademark rights. When an unauthorized party happens to damage your brand by using your mark without authorization, it will be in a very legally weak position as you hold the trademark rights.
You can easily prevent any further damage from happening to your reputation or business. With Dubai company trademark registration, you’re effectively creating a barrier around your brand, which makes it very hard for any other business to imitate you.
Also read: How to Register a Trademark Under Multiple Categories
There are some key considerations with company trademark registration in UAE. First off, you’d have to know for sure your brand, sign, or logo is unique. Secondly, you have to make sure that your business trademark is registered and has sufficient protection in all relevant classes.
Here Are the 6 Steps of Company Trademark Registration in the UAE
1. Initial Search
Trademark MENA will apply on your behalf, requesting the initial search for the targeted trademark registration. Application is submitted to the concerned authorities requesting for initial search for the targeted Trademark.
2. Search Result
If the search result is negative, it means that the Trademark is registered by none.
3. Deposit The Documents
Further, we will deposit the documents along with an application for your Trademark registration.
4. Documents Examination Process
After the deposition and application, the trademark will be examined by the concerned authorities.
5. Result
The result of the examination will be announced in 6-9 months approximately.
6. Fee Submission to Authorities
If there isn't any opposition made by third parties, the complete payment of fees should be made in a month. Confirm that you will receive a certificate of Trademark registration from the authorities. In case of opposition raised by third parties, the applicant has a month to file an appeal. This shall be discussed in detail during the process.
Get the Trademark Registration Brochure
Trademark Specialists in UAE
You invest a significant amount of resources to build a brand. You're not just investing money in the creation of a trademark; hours of effort and energy have been expended to promote a brand. Before putting a lot of your company resources into your brand, make sure that you're heading in the correct direction.
At Farahat & Co, our seasoned professionals specializing in trademarks in UAE can help you with all matters related to trademarking brands. Our team of trademark specialists is experienced and knowledgeable of every single guideline a company has to follow to register and protect a brand. To avail of our trademark services in UAE, contact us today!
Should I Hire Experts for Trademark Registration in the UAE?
A trademark Expert will be able to handle the whole process of trademark registration for you. The expert will assist in the proper articulation of the products and services that are associated with your business and trademark. If you choose a reputable and experienced professional, you will have someone who responds effectively to any refusal that may be given by trademark authorities for registering a trademark in the UAE.
Is a Copyright the Same as a Trademark?
A copyright protects artistic and literary works. As for a trademark, it is more focused on protecting items that define and identify the brand of a company like a logo. The assets of a company do not only represent its money. Trademarks, patents, and copyrights are some of the intangible assets of a company.
