Experts on branding often advise entrepreneurs to choose brand names that describe products and services they’re offering. However, from a legal perspective, they are not likely to receive trademark protection under UAE legislation.
If you are having trouble landing on a great brand name to trademark, these tips can help you come up with a couple that is both memorable and capable of having trademark registration in UAE:
Brand names that are memorable, clever, and original will be awarded with robust trademark rights in comparison to simply generic or descriptive names of goods and services. This is because only original trademarks are allowed to be registered with the Ministry of Economy.
Trademark regulations in the country can be very complicated and also counter-intuitive for those who are new to the process of trademark registration. Consulting with a trademark specialist will not only help you come up with a name that can be added to UAE’s intellectual property registry, but also allow you in having expert assistance throughout the entire registration process.
You should know: Top Ways to Protect and Enforce Your Trademark in UAE
See how your chosen names perform when they’re taken ‘in the wild’ or on the internet. When testing different names, calculate the responses of your target market. If this idea is a bit intimidating, don’t fret. Although it will take a bit of work in testing names with actual people, the insight which you will get will most certainly be invaluable.
Just because you have not found a name yet does not mean that you are failing. The idea is summing up the main idea in unique ways and not each single thing the business stands for. Remember that there’s a couple of different aspects of a company branding that will complement the name of your business and trademark, which also create an overall image.
The goal is to create a brand name and a trademark, plus a tagline and logo which all come together perfectly in creating a powerful statement in the market. If your chosen brand name is a bit abstract, then fill the blanks for people with descriptive logos and taglines.
Your name style and type provide clues on the character of the business you are running, which can then be brought together into once clear image with the incorporation of clever taglines, logos, and designs. The challenge is finding something that’s actually unique, functional, and more important, one that won’t result to your business getting a cease-and-desist letter for alleged trademark infringement.
You must know: 5 Types of Brand Names | How to Choose a Brand Name For Trademark Registration
Bonus tip: Think with the end result in mind.
If you have tried UAE trademark registration before and your name got rejected, then you won’t be able to have the original name you wanted. That is fine. Just take a tiny step back. Look at what it’s about which you like or love so much. Maybe your brand exudes class and elegance. Maybe it also describes your products and services perfectly.
When you start breaking this down, you’ll be able to pull several different ways of expressing the same feelings and image. You may even realize that you can still have a desirable brand name without having to use a rejected trademark. It is very possible to duplicate a brand feel using a different brand name.
By following the tips mentioned above and having a structured process in creating a unique brand name, there’s no reason why you’re unable to find a strong brand name that can be trademarked! Call us here in Farahat & Co today if you want to know more about trademark registration in UAE.